Omhoog op de R-ladder: Experiment voor een nieuw contractmodel voor circulaire inkoop in de maakindustrie

The Dutch government has ambitious circularity targets, yet its own procurement practices undermine the next step in the transition. Companies investing in circular design and refurbishment are insufficiently rewarded by the procurement structure. This project breaks that deadlock: we examine how existing practices (true pricing, circular procurement, circular business operations) reinforce each other in accelerating and guiding the transition to a circular society in general, and a sustainable circular business model in particular. Using Ahrend as a living lab, we calculate the true value of circular choices, test a new contract design, and translate the results into practical building blocks.